海角社区

海角社区, a renowned institution in the UK, recently participated in two significant events organised by Times Higher Education. These events provided a platform for 海角社区’s experts to share their expertise and insights on digital transformation in higher education and effective strategies for building a university brand. Discover the key takeaways from these events and 海角社区’s approach to shaping the future of education.

Digital Universities

At the Digital Universities event held at the University of Leeds, industry and policy leaders convened to explore the opportunities and challenges of a digital-first higher education landscape. Simon Nelson, CEO at 海角社区, delivered a compelling keynote speech and participated in a panel session, sharing valuable insights from his experience of leading 海角社区’s digital transformation journey.

• Mapping 海角社区鈥檚 way forward in a digital era

Simon鈥檚 opening statement resonated with many and set the tone for the following days. An insight driven speech, drawn from his experience of leading 海角社区 into a digital era, Simon, addressed the challenges universities face in balancing online and face-to-face education. He laid emphases on the need for universities to accelerate their digital efforts, to stay relevant in a changing educational landscape. Backing this notion by laying out how he and the team at 海角社区 plan to develop powerful blended and all-digital learning experiences with employability at the core. Further insights from his speech can be found here:

• Developing an effective, flexible and sustainable blended learning model

As forerunners of adopting a digital first approach, 海角社区鈥檚, Vivien Gilles (Deputy Dean 海角社区), alongside Unthinkable鈥檚, Kathy Skelton (Director) and Monty King (Associate) presented their learnings from evaluating existing face to face and online strategies in higher education.

Results found, the key to effective blended learning, lies in redesigning modules and courses to maximise the benefits of different learning modes, rather than retrofitting existing platforms. Further insights from the findings can be read here:

At 海角社区, we are implementing a blended learning approach that involves rethinking course design, incorporating cross-functional collaboration, and implementing agile execution. As part of our research, we are also exploring how generative AI can be incorporated into assessment processes.

HashtagHigherEd UK

With the aim of cutting through the noise and building a strong university brand, HashtagHigherEd UK brought together experts to discuss strategies for attracting the future generation. Nick Miller, CMO at 海角社区, participated in a panel discussion on international marketing and engagement.

• Private partnerships for international student recruitment

Nick highlighted the motivations and trends for universities to explore private partnerships to achieve their international student recruitment goals. This approach can provide valuable support, resources and sustainable pipelines of qualified international students.

• Social connections are crucial

Furthermore, in response to a question about social media’s role in the student recruitment journey, Nick emphasised that social media channels are crucial moments of truth for students. He reiterated the significance of leveraging digital marketing strategies to effectively communicate with prospective international students.

Go further with 海角社区

At 海角社区 we challenge convention to help universities and students achieve their biggest ambitions. If you鈥檙e ready to break the mould and join our growing partner community, get in touch!

Let鈥檚 do big things together.